Concept information
Foretrukken term
Personalmarketing
Type
-
Descriptor
alternativ term
- Arbeitgeberattraktivität
- Arbeitgebermarke
- Internes Marketing
- Personalmarktforschung
- Personalwerbung
På andre sprog
-
engelsk
-
Employer attractiveness
-
Employer branding
-
Human resources marketing
-
Internal marketing
URI
http://zbw.eu/stw/descriptor/19007-5
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