Concept information
Foretrukken term
Brand architecture
Type
-
Descriptor
overbegreb
alternativ term
- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
På andre sprog
-
tysk
-
Dachmarke
-
Familienmarke
-
Markenfamilie
-
Unternehmensmarke
URI
http://zbw.eu/stw/descriptor/29805-6
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}