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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention
B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention
B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer retention

Foretrukken term

Customer retention  

Type

  • Descriptor

overbegreb

Underbegreber

Relaterede begreber

alternativ term

  • Customer loyalty

På andre sprog

  • Kundenbindung

    tysk

  • Kundenloyalität
  • Kundentreue
  • Loyalität von Kunden

URI

http://zbw.eu/stw/descriptor/29794-6

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