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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Brand extension
B Business economics > B.07 Marketing > B.07.02 Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > New product development > Brand extension

Foretrukken term

Brand extension  

Type

  • Descriptor

overbegreb

Relaterede begreber

alternativ term

  • Product-line extension

På andre sprog

URI

http://zbw.eu/stw/descriptor/29806-4

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