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STW Thesaurus for Economics

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Angaben zum Begriff

B Business economics > B.07 Marketing > B.07.02 Product management > Internal branding
B Business economics > B.04 Human resource management > Internal branding
B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Internal branding
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Internal branding
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management > Internal branding

Bevorzugte Bezeichnung

Internal branding  

Typ

  • Descriptor

Oberbegriff

Verwandte Begriffe

Synonyme

  • Behavioral branding
  • Behavioural branding
  • Brand behavior
  • Brand behaviour

In anderen Sprachen

URI

http://zbw.eu/stw/descriptor/28187-4

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