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Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.02 Produktmanagement > Markenarchitektur

Preferred term

Markenarchitektur  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Dachmarke
  • Familienmarke
  • Markenfamilie
  • Unternehmensmarke

In other languages

  • Brand architecture

    English

  • Brand portfolio
  • Corporate brand
  • Corporate branding
  • Family brand
  • Master brand
  • Umbrella brand

URI

http://zbw.eu/stw/descriptor/29805-6

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