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Content language

Concept information

Preferred term

Advertising planning  

Type

  • Descriptor

Narrower concepts

Entry terms

  • Advertising strategy

In other languages

  • German

  • Werbebotschaft
  • Werbekampagne
  • Werbekonzeption
  • Werbestrategie

URI

http://zbw.eu/stw/descriptor/12844-2

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