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B Business economics > B.07 Marketing > B.07.06 Market research > Customer analysis
B Business economics > B.07 Marketing > B.07.06 Market research > Market research > Customer analysis
W Economic sectors > W.20 R&D sector > Social research > Market research > Customer analysis
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social research > Market research > Customer analysis
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social sciences > Social research > Market research > Customer analysis
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Market research > Customer analysis
W Economic sectors > W.10 Trade > W.10.05 Retail trade > W.10.05.01 Retail management > Customer analysis

Preferred term

Customer analysis  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Customer tracking

In other languages

  • Kundenanalyse

    German

  • Kundenlaufstudie
  • Kundenstrukturanalyse
  • Kundenverkehrsanalyse

URI

http://zbw.eu/stw/descriptor/13485-6

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