Skip to main content

STW Thesaurus for Economics

Search from vocabulary

Content language

Concept information

W Economic sectors > W.27 Leisure industries > Event marketing
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Event marketing
W Economic sectors > W.21 Business Services > W.21.03 Event sector > Event marketing

Preferred term

Event marketing  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Event management
  • Experience marketing
  • Experiential marketing

In other languages

  • Event-Marketing

    German

  • Erlebnismarketing
  • Erlebnisorientierung
  • Erlebniswelten-Inszenierung
  • Live-Marketing
  • Veranstaltungsmarketing

URI

http://zbw.eu/stw/descriptor/18556-5

Download this concept:

RDF/XML TURTLE JSON-LD