Concept information
Preferred term
Event marketing
Type
-
Descriptor
Broader concept
Entry terms
- Event management
- Experience marketing
- Experiential marketing
In other languages
-
German
-
Erlebnismarketing
-
Erlebnisorientierung
-
Erlebniswelten-Inszenierung
-
Live-Marketing
-
Veranstaltungsmarketing
URI
http://zbw.eu/stw/descriptor/18556-5
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