Concept information
Preferred term
B.07.02B.07.02 Product management
Type
-
Thsys
Broader concept
Narrower concepts
- Brand
- Brand architecture
- Brand extension
- Brand image
- Brand loyalty
- Brand management
- Brand name
- Bundling strategy
- Creativity
- Customer integration
- Designation of origin
- Disposable packaging
- Diversification
- Eco-label
- Generic brand
- Industrial research
- Internal branding
- Local content requirements
- New product development
- Open innovation
- Package design
- Packaging
- Product
- Product design
- Product differentiation
- Product information
- Product labelling
- Product life cycle
- Product line
- Product management
- Product quality
- Product safety
- Product testing
- Retail assortment
- Reusable packaging
- Service innovation
- Store brand
- Trademark law
- User experience
Notation
- B.07.02
In other languages
-
German
URI
http://zbw.eu/stw/thsys/70550
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