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Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Marketingmanagement

Preferred term

Marketingmanagement  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Kommunikationspolitik im Marketing
  • Marketing-Kommunikation
  • Marketingkonzeption
  • Marketingplanung
  • Marketingpolitik
  • Marketingstrategie
  • Marktorientierte Unternehmensführung

In other languages

  • Marketing management

    English

  • Market-orientated perspective
  • Marketing implementation
  • Marketing mix
  • Marketing strategy

URI

http://zbw.eu/stw/descriptor/12770-5

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