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STW Thesaurus for Economics

Content language

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > B-to-B-Marketing

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > B-to-B-Marketing

B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > B-to-B-Marketing

Preferred term

B-to-B-Marketing

Descriptor

Lieferantenmanagement

B2B-Beziehungen
B2B-Marketing
B-to-B-Marke
B-to-B-Markenführung
Industriegütermarketing
Investitionsgütermarketing

Business-to-business marketing

English
B2B marketing
B2B relationship
Business marketing
Business-to-business relationship
Industrial marketing

URI

http://zbw.eu/stw/descriptor/26022-4

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