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Concept information

Preferred term

International marketing  

Type

  • Descriptor

Entry terms

  • Global marketing
  • International advertising

In other languages

  • German

  • Exportmarketing
  • Globales Marketing
  • Globalmarketing
  • Internationale Werbung
  • Internationaler Absatz
  • Internationaler Vertrieb
  • Multinationales Marketing

URI

http://zbw.eu/stw/descriptor/10876-6

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