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Content language

Concept information

Preferred term

HR marketing  

Type

  • Descriptor

Entry terms

  • Employer attractiveness
  • Employer branding
  • Human resources marketing
  • Internal marketing

In other languages

  • German

  • Arbeitgeberattraktivität
  • Arbeitgebermarke
  • Internes Marketing
  • Personalmarktforschung
  • Personalwerbung

URI

http://zbw.eu/stw/descriptor/19007-5

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