Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

Business-to-business marketing  

Type

  • Descriptor

Entry terms

  • B2B marketing
  • B2B relationship
  • Business marketing
  • Business-to-business relationship
  • Industrial marketing

In other languages

  • German

  • B-to-B-Marke
  • B-to-B-Markenführung
  • B2B-Beziehungen
  • B2B-Marketing
  • Industriegütermarketing
  • Investitionsgütermarketing

URI

http://zbw.eu/stw/descriptor/26022-4

Download this concept: