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STW Thesaurus for Economics

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Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.02 Produktmanagement > Markenartikel

Preferred term

Markenartikel  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Herstellermarke
  • Markenprodukt
  • Markenware

In other languages

URI

http://zbw.eu/stw/descriptor/12800-1

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