Concept information
Preferred term
B.07.06B.07.06 Market research
Type
-
Thsys
Broader concept
Narrower concepts
- Advertising effects
- Competitive analysis
- Consumer attitudes
- Consumer behaviour
- Consumer motivation
- Customer analysis
- Customer data
- Experiment
- Innovation adoption
- International marketing research
- Lead market
- Manipulation
- Market analysis
- Market research
- Media effect
- Media usage
- Motivation
- Perception
- Product testing
- Psychology of advertising
- Purchase decision
- Shopping behaviour
- Test market
- Trend
- Web analytics
Notation
- B.07.06
In other languages
-
German
URI
http://zbw.eu/stw/thsys/70292
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