B Business economics > B.07 Marketing > B.07.06 Market research > Advertising effects

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Advertising effects

V Economics > V.03 Macroeconomics > V.03.07 Macroeconomic policy > Impact assessment > Advertising effects

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising effects

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising effects