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B Business economics > B.07 Marketing > B.07.05 Distribution > Multichannel strategy
B Business economics > B.05 Materials management and logistics > Distribution channel > Multichannel strategy
B Business economics > B.07 Marketing > B.07.05 Distribution > Distribution channel > Multichannel strategy

Preferred term

Multichannel strategy  

Type

  • Descriptor

Broader concept

Entry terms

  • Cross-channel marketing
  • Multi-channel marketing
  • Omnichannel

In other languages

URI

http://zbw.eu/stw/descriptor/29812-2

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