Concept information
Término preferido
Key-Account-Management
Tipo
-
Descriptor
Concepto genérico
Etiquetas alternativas
- Großkundenmanagement
- Schlüsselkundenmanagement
En otras lenguas
-
inglés
-
Global account management
-
KAM (Key-account management)
-
Strategic account management
URI
http://zbw.eu/stw/descriptor/19119-1
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