Concept information
Término preferido
Event marketing
Tipo
-
Descriptor
Concepto genérico
Etiquetas alternativas
- Event management
- Experience marketing
- Experiential marketing
En otras lenguas
-
alemán
-
Erlebnismarketing
-
Erlebnisorientierung
-
Erlebniswelten-Inszenierung
-
Live-Marketing
-
Veranstaltungsmarketing
URI
http://zbw.eu/stw/descriptor/18556-5
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