A General descriptors > A.00 General Descriptors > Planning > Advertising planning > Media mix

... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Advertising planning > Media mix

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising planning > Media mix

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising planning > Media mix

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Media mix