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W Economic sectors > W.23 Nonprofit sector > Social marketing
B Business economics > B.07 Marketing > Marketing > Nonprofit marketing > Social marketing
W Economic sectors > W.22 Public sector > W.22.02 Public management > Nonprofit marketing > Social marketing
W Economic sectors > W.23 Nonprofit sector > Nonprofit marketing > Social marketing

Término preferido

Social marketing  

Tipo

  • Descriptor

Concepto genérico

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Nota de alcance

  • Refers to marketing aimed at promoting socially desirable behavior.

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URI

http://zbw.eu/stw/descriptor/18836-6

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