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B Business economics > B.07 Marketing > B.07.02 Product management > Brand management
B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management

Término preferido

Brand management  

Tipo

  • Descriptor

Concepto genérico

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Etiquetas alternativas

  • Brand strategy
  • Branding

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URI

http://zbw.eu/stw/descriptor/19129-5

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