Concept information
Término preferido
Brand architecture
Tipo
-
Descriptor
Concepto genérico
Etiquetas alternativas
- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
En otras lenguas
-
alemán
-
Dachmarke
-
Familienmarke
-
Markenfamilie
-
Unternehmensmarke
URI
http://zbw.eu/stw/descriptor/29805-6
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