Concept information
اصطلاح مرجح
Brand architecture
نوع
-
Descriptor
مفهوم اعم
اصطلاحهای مدخل
- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
در زبان های دیگر
-
German
-
Dachmarke
-
Familienmarke
-
Markenfamilie
-
Unternehmensmarke
URI
http://zbw.eu/stw/descriptor/29805-6
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