V Economics > V.01 Economic theory and methodology > Economic psychology > Psychology of advertising

N Related subject areas > N.07 Psychology > Psychology > Economic psychology > Psychology of advertising

B Business economics > B.07 Marketing > B.07.06 Market research > Psychology of advertising

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Psychology of advertising

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Psychology of advertising