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STW Thesaurus for Economics

Sisällön kieli

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Celebrity endorsement

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Celebrity endorsement

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Celebrity endorsement

Käytettävä termi

Celebrity endorsement

Descriptor

Testimonial advertising

Celebrity-Werbung

saksa
Prominentenwerbung
Testimonialwerbung
Werbung mit Prominenten

URI

http://zbw.eu/stw/descriptor/29759-1

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