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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Product placement
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Product placement
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Product placement

Terme préférentiel

Product placement  

Type

  • Descriptor

Concept générique

Concepts associés

Variante

  • Branded entertainment
  • Brand placement

Traductions

URI

http://zbw.eu/stw/descriptor/18098-2

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