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STW Thesaurus for Economics

Langue des données

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management

B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management

Terme préférentiel

Brand management

Descriptor

Branding
Brand strategy

Markenführung

allemand
Markenmanagement
Markenpolitik

URI

http://zbw.eu/stw/descriptor/19129-5

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