Concept information
...
B.01 Management and business organization
B.01.05 Firm development, size, and location
B.01.05.01 Firm development
Inter-firm cooperation
Terme préférentiel
Marketing cooperation
Type
-
Descriptor
Concept générique
Concepts spécifiques
Variante
- Affiliate marketing
- Co-branding
- Cobranding
Traductions
-
allemand
-
Gemeinschaftsmarketing
-
Kooperatives Marketing
-
Markenkooperation
-
Markenpool
-
Vertikales Marketing
-
Vertriebsnetzwerk
URI
http://zbw.eu/stw/descriptor/12777-5
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