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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Key account management
B Business economics > B.07 Marketing > B.07.01 Marketing management > Business-to-business marketing > Key account management
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Business-to-business marketing > Key account management
... > B Business economics > B.07 Marketing > Marketing > Relationship marketing > Business-to-business marketing > Key account management

Terme préférentiel

Key account management  

Type

  • Descriptor

Concept générique

Concepts associés

Variante

  • Global account management
  • KAM (Key-account management)
  • Strategic account management

Traductions

URI

http://zbw.eu/stw/descriptor/19119-1

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