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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Internal branding
B Business economics > B.04 Human resource management > Internal branding
B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Internal branding
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Internal branding
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management > Internal branding

Terme préférentiel

Internal branding  

Type

  • Descriptor

Concept générique

Concepts associés

Variante

  • Behavioral branding
  • Behavioural branding
  • Brand behavior
  • Brand behaviour

Traductions

URI

http://zbw.eu/stw/descriptor/28187-4

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