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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Cause-related marketing
... > B Business economics > B.01 Management and business organization > B.01.03 Corporate information and communication > Public relations > Sponsorship > Cause-related marketing
... > B Business economics > B.01 Management and business organization > B.01.03 Corporate information and communication > Communication > Public relations > Sponsorship > Cause-related marketing
... > N Related subject areas > N.08 Culture and humanities > N.08.04 Communications and media > Communication > Public relations > Sponsorship > Cause-related marketing
... > N Related subject areas > N.06 Social sciences > N.06.03 Social behaviour > N.06.03.01 Social relations > Communication > Public relations > Sponsorship > Cause-related marketing
... > B Business economics > B.07 Marketing > B.07.04 Marketing communications > Public relations > Sponsorship > Cause-related marketing
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Sponsorship > Cause-related marketing
W Economic sectors > W.31 Sports > Sponsorship > Cause-related marketing
W Economic sectors > W.28 Cultural sector > Sponsorship > Cause-related marketing

Terme préférentiel

Cause-related marketing  

Type

  • Descriptor

Concept générique

Concepts associés

Variante

  • Cause marketing

Traductions

URI

http://zbw.eu/stw/descriptor/29810-6

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