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B Business economics > B.07 Marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Greenwashing
B Business economics > B.07 Marketing > Green marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Green marketing > Greenwashing

Terme préférentiel

Greenwashing  

Type

  • Descriptor

Concept générique

Concepts associés

Variante

  • Greenwash
  • Green-washing

Note d'application

  • Critical term for PR methods that aim to give a company an environmentally friendly and responsible image in the public eye without sufficient basis for doing so

Traductions

URI

http://zbw.eu/stw/descriptor/30300-5

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