Concept information
Termine preferito
Direct marketing
Tipo
-
Descriptor
Concetto più generale
Concetti più specifici
alternative label
- Direct advertising
- Direct mail
- Direct mailing
- Direct-to-consumer advertising
- Personalized advertising
In altre lingue
-
tedesco
-
Dialogmarketing
-
Direktwerbung
-
Personalisierte Werbung
-
Telefonmarketing
URI
http://zbw.eu/stw/descriptor/12780-2
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