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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Brand extension
B Business economics > B.07 Marketing > B.07.02 Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > New product development > Brand extension

Termine preferito

Brand extension  

Tipo

  • Descriptor

Concetto più generale

Concetti relazionati

alternative label

  • Product-line extension

In altre lingue

URI

http://zbw.eu/stw/descriptor/29806-4

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