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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.05 Distribution > Multichannel strategy
B Business economics > B.05 Materials management and logistics > Distribution channel > Multichannel strategy
B Business economics > B.07 Marketing > B.07.05 Distribution > Distribution channel > Multichannel strategy

Termine preferito

Multichannel strategy  

Tipo

  • Descriptor

Concetto più generale

alternative label

  • Cross-channel marketing
  • Multi-channel marketing
  • Omnichannel

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URI

http://zbw.eu/stw/descriptor/29812-2

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