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STW Thesaurus for Economics

Innholdsspråk

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Kundenwert

Anbefalt term

Kundenwert

Descriptor

B.07.01 B.07.01 Marketingmanagement

Key-Account-Management

Kundenwertanalyse

Customer value

engelsk
Customer equity
Customer lifetime value

URI

http://zbw.eu/stw/descriptor/24781-5

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