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Conceptinformatie

B Business economics > B.07 Marketing > B.07.02 Product management > Brand management
B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management

Voorkeursterm

Brand management  

Type

  • Descriptor

Breder concept

Nauwere concepten

Verwante concepten

Ingangstermen

  • Branding
  • Brand strategy

In andere talen

URI

http://zbw.eu/stw/descriptor/19129-5

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