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STW Thesaurus for Economics

Innhaldsspråk

B Business economics > B.04 Human resource management > B.04.02 Recruitment and human resource development > B.04.02.01 Recruitment > HR marketing

B Business economics > B.04 Human resource management > Human Resource Management > HR marketing

Tilrådd term

HR marketing

Descriptor

Employer attractiveness
Employer branding
Human resources marketing
Internal marketing

Personalmarketing

tysk
Arbeitgeberattraktivität
Arbeitgebermarke
Internes Marketing
Personalmarktforschung
Personalwerbung

URI

http://zbw.eu/stw/descriptor/19007-5

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