Concept information
Preferowany termin
Markenarchitektur
Typ
-
Descriptor
Pojęcie szersze
Terminy pojęciowe
- Dachmarke
- Familienmarke
- Markenfamilie
- Unternehmensmarke
W innych językach
-
angielski
-
Brand portfolio
-
Corporate brand
-
Corporate branding
-
Family brand
-
Master brand
-
Umbrella brand
URI
http://zbw.eu/stw/descriptor/29805-6
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