Concept information
Preferowany termin
Relationship marketing
Typ
-
Descriptor
Pojęcie szersze
Pojęcia węższe
Terminy pojęciowe
- CRM (Customer Relationship Management)
- Customer experience management
- Customer orientation
- Customer relationship
- Customer relationship management
altLabelNarrower
- Customer engagement
W innych językach
-
niemiecki
-
Beziehungsmanagement
-
Kundenbeziehungen
-
Kundenmanagement
-
Kundennähe
-
Kundenorientierung
URI
http://zbw.eu/stw/descriptor/19133-0
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