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STW Thesaurus for Economics

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Informação do conceito

W Economic sectors > W.27 Leisure industries > Event marketing
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Event marketing
W Economic sectors > W.21 Business Services > W.21.03 Event sector > Event marketing

Termo preferencial

Event marketing  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Event management
  • Experience marketing
  • Experiential marketing

Termos equivalentes

  • Event-Marketing

    alemão

  • Erlebnismarketing
  • Erlebnisorientierung
  • Erlebniswelten-Inszenierung
  • Live-Marketing
  • Veranstaltungsmarketing

URI

http://zbw.eu/stw/descriptor/18556-5

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