Informação do conceito
...
B.01 Management and business organization
B.01.01 Management and corporate planning
B.01.01.01 Strategic management
Competitive strategy
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B.01 Management and business organization
B.01.01 Management and corporate planning
Corporate policy
Competitive strategy
...
B.01.01 Management and corporate planning
B.01.01.01 Strategic management
Strategic management
Competitive strategy
Termo preferencial
Niche marketing strategy
Tipo
-
Descriptor
Conceito superordenado
Termos não preferenciais
- Long tail
- Niche market
Termos equivalentes
-
alemão
-
Marktnische
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Nischenmarkt
URI
http://zbw.eu/stw/descriptor/19122-5
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