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Informação do conceito

B Business economics > B.07 Marketing > B.07.06 Market research > Competitive analysis
B Business economics > B.07 Marketing > B.07.06 Market research > Market analysis > Competitive analysis
... > B Business economics > B.07 Marketing > B.07.06 Market research > Market research > Market analysis > Competitive analysis
... > W Economic sectors > W.20 R&D sector > Social research > Market research > Market analysis > Competitive analysis
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social research > Market research > Market analysis > Competitive analysis
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social sciences > Social research > Market research > Market analysis > Competitive analysis
... > W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Market research > Market analysis > Competitive analysis

Termo preferencial

Competitive analysis  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Competition analysis
  • Competitive intelligence
  • Competitor analysis

Termos equivalentes

URI

http://zbw.eu/stw/descriptor/29592-4

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