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Informação do conceito

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Key-Account-Management
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > B-to-B-Marketing > Key-Account-Management
... > B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > B-to-B-Marketing > Key-Account-Management
... > B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > B-to-B-Marketing > Key-Account-Management

Termo preferencial

Key-Account-Management  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Großkundenmanagement
  • Schlüsselkundenmanagement

Termos equivalentes

  • Key account management

    inglês

  • Global account management
  • KAM (Key-account management)
  • Strategic account management

URI

http://zbw.eu/stw/descriptor/19119-1

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