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Informação do conceito

B Business economics > B.07 Marketing > B.07.01 Marketing management > Consumer goods marketing
B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Consumer goods marketing
B Business economics > B.07 Marketing > Marketing > Relationship marketing > Consumer goods marketing

Termo preferencial

Consumer goods marketing  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • B2C marketing
  • Business-to-consumer marketing

Termos equivalentes

URI

http://zbw.eu/stw/descriptor/18395-3

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