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STW Thesaurus for Economics

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Informação do conceito

N Related subject areas > N.08 Culture and humanities > N.08.04 Communications and media > Web analytics
B Business economics > B.07 Marketing > B.07.06 Market research > Web analytics
B Business economics > B.07 Marketing > B.07.06 Market research > Market research > Web analytics
W Economic sectors > W.20 R&D sector > Social research > Market research > Web analytics
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social research > Market research > Web analytics
... > N Related subject areas > N.06 Social sciences > N.06.01 Theories and approaches in the social sciences > Social sciences > Social research > Market research > Web analytics
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Market research > Web analytics

Termo preferencial

Web analytics  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Web mining
  • Web site traffic
  • Web tracking

Termos equivalentes

  • Webanalyse

    alemão

  • Clickstream-Analyse
  • Logfile-Analyse
  • Netnographie
  • Web-Controlling
  • Web-Monitoring
  • Webstatistik

URI

http://zbw.eu/stw/descriptor/29232-6

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