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Informação do conceito

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Celebrity endorsement
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Celebrity endorsement
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Celebrity endorsement

Termo preferencial

Celebrity endorsement  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Testimonial advertising

Termos equivalentes

  • Celebrity-Werbung

    alemão

  • Prominentenwerbung
  • Testimonialwerbung
  • Werbung mit Prominenten

URI

http://zbw.eu/stw/descriptor/29759-1

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